COCA-COLA BETTY BOOP THREE-DIMENSIONAL ADVERTISING DISPLAY - CIRCA 1930S-1940S

A STRIKING VINTAGE ADVERTISING DISPLAY FEATURING THE ICONIC BETTY BOOP CHARACTER IN THREE-DIMENSIONAL FORM, PROMOTING COCA-COLA. THIS RARE PIECE COMBINES COMMERCIAL ADVERTISING WITH POPULAR CULTURE MEMORABILIA FROM THE GOLDEN AGE OF AMERICAN MARKETING.

CONSTRUCTION AND MATERIALS:
- PRIMARY STRUCTURE: WOODEN FRAME WITH PAINTED COMPOSITION FIGURE
- FIGURE: HAND-PAINTED COMPOSITION HEAD WITH ARTICULATED WOODEN LIMBS
- BACKGROUND: PAINTED METAL PANEL WITH RED AND YELLOW GRADIENT
- FRAME: BLACK PAINTED WOOD WITH VISIBLE WEAR AND PATINA
- HARDWARE: METAL MOUNTING HARDWARE VISIBLE ON REVERSE

DESIGN FEATURES:
- BETTY BOOP RENDERED IN CLASSIC 1930S ANIMATION STYLE WITH CHARACTERISTIC LARGE EYES AND PURSED LIPS
- FIGURE SEATED ON A WOODEN STOOL IN A PROVOCATIVE POSE
- COCA-COLA SCRIPT LETTERING IN BLACK AND RED AT TOP
- 'BETTY' AND 'BOOP' TEXT FLANKING THE FIGURE IN PERIOD TYPOGRAPHY
- VIBRANT RED AND YELLOW BACKGROUND CREATING DRAMATIC VISUAL IMPACT
- THREE-DIMENSIONAL CONSTRUCTION ALLOWING DISPLAY FROM MULTIPLE ANGLES

DIMENSIONS:
- HEIGHT: 85 CM
- WIDTH: 50 CM
- DEPTH: 15 CM

CONDITION ASSESSMENT:
FAIR CONDITION CONSISTENT WITH AGE AND USE. THE COMPOSITION MATERIALS SHOW EXPECTED CRAZING AND MINOR PAINT LOSS. THE BACKGROUND GRADIENT DISPLAYS FADING TYPICAL OF VINTAGE PAINTED SURFACES EXPOSED TO LIGHT. THE WOODEN FRAME EXHIBITS WEATHERING AND EDGE DAMAGE. THE ARTICULATED FIGURE REMAINS STRUCTURALLY SOUND WITH ALL LIMBS INTACT AND MOVEABLE. ORIGINAL PAINT LAYERS VISIBLE BENEATH SURFACE WEAR, CONFIRMING AUTHENTICITY OF CONSTRUCTION AND FINISH.

HISTORICAL SIGNIFICANCE:
THIS DISPLAY REPRESENTS A CONVERGENCE OF THREE SIGNIFICANT CULTURAL PHENOMENA: THE COCA-COLA BRAND'S AGGRESSIVE MID-CENTURY ADVERTISING CAMPAIGNS, THE POPULARITY OF BETTY BOOP AS A CULTURAL ICON DURING THE 1930S-1940S, AND THE EVOLUTION OF THREE-DIMENSIONAL POINT-OF-SALE ADVERTISING DISPLAYS. SUCH PIECES WERE TYPICALLY CREATED FOR RETAIL ENVIRONMENTS TO ATTRACT CONSUMER ATTENTION AND PROMOTE PRODUCT SALES. THE SURVIVAL OF INTACT EXAMPLES IS INCREASINGLY RARE, AS MANY WERE DISCARDED OR DAMAGED THROUGH COMMERCIAL USE.

PROVENANCE:
VINTAGE ADVERTISING DISPLAY FROM PRIVATE COLLECTION. NO MAKER'S MARK OR MANUFACTURER IDENTIFICATION VISIBLE ON INSPECTION. THE CONSTRUCTION TECHNIQUES AND MATERIALS ARE CONSISTENT WITH AMERICAN ADVERTISING DISPLAY MANUFACTURING OF THE 1930S-1940S PERIOD.

Condition: Fair - Refer To Images

293555+40

Location of item: 60 Marple Avenue, Villawood, NSW, Australia

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